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Smarts, Guts, and Luck: Straight Talk for Entrepreneurs

This forthright book is a "must-read" for anyone either thinking of starting a new business or anyone already running a smallSmarts, Guts & Lick enterprise. It's brimming with sharp insights and practical advice to help you navigate the road ahead. Smarts, Guts and Luck has already become a "bible" for entrepreneurs who want to avoid the pitfalls and seize the opportunities of small business ownership.

According to Cindy Potts of The Retailer's Advantage ...

"Ty Freyvogel has a formula: 1/3 Smarts, 1/3 Guts, and 1/3 Luck add up to exactly what you need to make it as an independent business owner.

In a short gem of a book, Freyvogel delivers countless secrets for success, ranging from developing one's intuition to recruiting the ideal employee and balancing life and work. While the book isn't aimed specifically at retailers, there's a lot of powerful advice in here that speaks directly to the reality of being an independent business owner.

"I particularly like the chapter on Bouncing Back from Financial Loss. While many small business books focus on the up, up, up side of being a business owner, the reality is that there's challenges along the way, and we need to be aware of those challenges and equipped to deal with them. Freyvogel's advice is sound and sensible: stay in the game, realize when it's time to move on, and focus on where you can succeed.

"Another valuable chapter, entitled Schmooze Control, is a bit of brilliance focusing on the difference between networking and forming meaningful relationships. Critical for any small business owner, this chapter alone is worth the $15.95 price tag of the book."

Smarts, Guts & Luck contains 25 Dynamic Chapters ...

Chapter 1: Is This Life for You?
Chapter 2: Knowing What It's Not: The Dark Side of EntrepreneurshipBack Cover
Chapter 3: The Right Field for You
Chapter 4: The Plan Before the Business Plan
Chapter 5: Research to Do Before You Launch
Chapter 6: Got Guts? Overcoming Your Fear of the Start-up
Chapter 7: It's All in Your Head
Chapter 8: Setting Angel Snares: How to Appeal to Angel Investors
Chapter 9: The Ins and Outs of Partnerhood
Chapter 10: Keeping Up the Flow
Chapter 11: Five to Help You Thrive
Chapter 12: No Business Is an Island
Chapter 13: They Call It Customer Service for a Reason
Chapter 14: Bounce Back from Financial Loss
Chapter 15: The "Good Habit" Groove
Chapter 16: Schmooze Control
Chapter 17: Hiring the Best
Chapter 18: Operation Employee Loyalty
Chapter 19: Become a Marketing Maniac
Chapter 20: Finding the Balance
Chapter 21: Make Your Work Meaningful
Chapter 22: Dancing Around the Burnout Trap
Chapter 23: Handing Over the Reins: When to Let Someone Else
Chapter 24: Making It to a Million
Chapter 25: Running a Sin-Free Business

Praise for Smarts, Guts and Luck

"No one understands better than Ty how central small businesses are to our economy. His years of entrepreneurial experience make him the perfect teacher for anyone of any age who is thinking about starting his or her own business. Smarts, Guts and Luck smartly guides readers through each phase. I'll certainly be recommending it to my students and clients!"

~ Mary T. McKinney, Ph.D., Director, Duquesne
University Small Business Development Center

"Smarts, Guts and Luck may be a relatively slender book, but it's crammed full of small business advice that you can. Ty has done a wonderful job of skipping the extraneous musings and paring his message down to the most important information and insights his busy readers need to hear. A wonderful book from a great entrepreneur in his own right!"

~ Denise O'Berry, Small Business Expert and
Author of Small Business Cash Flow

"Most business books are too long and dry to keep my attention. Smarts, Guts and Luck is just the opposite. Ty Freyvogel uses clear, concise language to explain how to build a great business. I know I will be coming back to this book as my business grows."

~ Kevin Greene, Director of Operations, Wolfendale, Inc.

"Go into small business unprepared and you are destined for a harsh reality. In today's economic climate, you must maximize your opportunities, and that means getting the basics right from the minute you leave the starting gate. Smarts, Guts and Luck is packed with valuable information that will help small business owners make the most of all their ventures."

~ Rob Slee, Author, Midas Managers: How
Every Business They Touch Turns to Gold

"At Hiram we diligently seek to prepare our students for the 'real world' they'll be thrust into after graduation. With his book Ty presents an accurate picture of that world as it looks to entrepreneurs. I love that Smarts, Guts and Luck doesn't sugarcoat the negative aspects of running a business. Ty is forthright about both sides of entrepreneurship, the dark and the light, and thus gives his readers advice they can trust."

~ Thomas V. Chema, President, Hiram College

"Each chapter of Ty Freyvogel's new book hits on an essential element of running a successful small business. His advice is easy to understand and general enough that it can apply to any type of company. I truly enjoyed reading this helpful book!"

~ Brad Fabian, Top Hat Tuxedo

"Ty Freyvogel and I share a passion for helping small business owners. I've never met anyone more willing than Ty to dole out advice or offer a helping hand to an entrepreneur in need. It is no surprise that he would create such a helpful and inspiring book. I can't wait to recommend Smarts, Guts and Luck to all my clients!"

~ Marilyn Landis, President, Basic Business Concepts, Inc.
2008 Chair, National Small Business Association


Smarts, Guts, and Luck
is available in
softcover for $15.95 (plus shipping and handling)
or as a digital download in PDF format for $10.95

Click Here to order your copy today!


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